Hilary Duff has been unveiled as the first ever 'Chief Mom Officer' for American children's clothing brand Carter's, and will work as a 'parent consultant and creative director', designing two collections and curating 'must-have shopping guides with tips and tricks for mums' and 'relatable parenting content'.

The How I Met Your Father star commented 'I was inspired by Carter’s mission and their commitment to inspire parents and future generations. Motherhood is not easy but it's incredibly rewarding and through my partnership with Carter’s, I hope to be a source of light and inspiration for others as we navigate our individual parenting journeys'.